Annual campaigns and grassroots fundraising are the lifeblood of many nonprofits, but cultivating relationships with major donors can unlock opportunities that smaller gifts alone cannot provide. Today's high-net-worth philanthropists tend to approach giving strategically, often collaborating with financial advisors, estate planners, and family offices long before a gift is ever made. That means the groundwork for a major gift is laid well in advance, and nonprofits that understand this process are better positioned to benefit from it. From engaging donors' advisors to leveraging donor-advised funds, building credibility through strong financial stewardship, and creating meaningful personal connections, there are proven strategies your organization can adopt to attract and retain major donors.

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