Deepfake Threat: How to Secure Your Business

ARTICLE | February 24, 2025

Authored by Vasquez + Company

Deepfake technology has rapidly evolved from a research innovation into a global phenomenon, allowing artificial intelligence and machine learning to generate convincing video and audio forgeries. While there are admirable applications in fields such as filmmaking, training simulations, and medical education, deepfakes also present serious risks, especially for organizations that may become targets of fraudulent schemes or disinformation campaigns. Understanding how deepfakes are produced, their potential impact, and how to counter them is now crucial for safeguarding your business. This article explores the fundamentals of deepfakes, outlines the current threat landscape, and provides comprehensive strategies to secure your operations.

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The rise of deepfakes underscores the importance of vigilance in a world where digital forgeries can appear more credible than ever before. A blend of advanced tools and human oversight remains the best defense. Encourage team members to verify unusual requests through multiple channels. Leverage detection tools to minimize exposure, but be aware that detecting skilled deepfakes can be challenging. Above all, establish safeguards and procedures that help your employees and stakeholders feel confident in the authenticity of the content they receive.

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