College has never been more expensive. According to the Education Data Initiative, the average annual cost of college in the United States reached $38,270 in 2026, more than doubling since the start of the century. But the sticker price does not have to be the final price. From applying for financial aid through the FAFSA to pursuing scholarships, managing room and board, and leveraging education tax credits like the American Opportunity Tax Credit, there are meaningful strategies families can use to bring college costs down. Smart planning and the right guidance can make one of life's biggest financial commitments far more manageable.

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